African American Hair and its role in Advertising, Black - download pdf or read online

By Sandra Radtke

Seminar paper from the yr 2003 within the topic American stories - tradition and utilized Geography, grade: 1,2, Dresden Technical collage, direction: American tradition of intake, five entries within the bibliography, language: English, summary: during this paper for the seminar "The American tradition of Consumption", i would like to accommodate the advanced subject of African American hair. In 1992, African americans received 34% of all bought hair care items within the usa. They spent 3 times as a lot funds in this than the other buyer staff. the vast majority of the bought items have been hair relaxers (Rooks, p.117).
These are just figures, yet they show how vital hair is to African americans. i would like to give an explanation for the roots of this value within the first bankruptcy and express how the best way hair used to be rated replaced throughout the occasions of slavery. Then, i need to check ads for black hair therapy items through white- and black-owned corporations to determine whether or not they range of their concepts and the way powerful their impact at the shoppers was once and nonetheless is. The 3rd bankruptcy will care for hair dressing as a profession selection. In end, i want to aim to supply solutions for the query why African americans may perhaps think the urge to alter their hair’s texture at all.

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African American Hair and its role in Advertising, Black Women's Careers, and Consumption Behavior by Sandra Radtke


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